Joe Nicchi, owner of the now infamous CVT Soft Serve Food Truck joins me on the Downward Facing Spiritual Spiral Podcast. If you haven't heard the story before, over the last eight weeks, Joe's life has completely been turned upside down being featured in The LA Times, Time Magazine, Newsweek and even The Today Show. Joe was getting tired of "influencers" asking for free ice cream in exchange for "exposure" so he took a stand and ultimately decided to post a photo on Instagram telling "influencers" he charges them double. The photo quickly went viral and now Joe has gone on to be featured in media outlets around the world sharing his anti-influencer stance. We talk about the day to day grind of running a food truck in Los Angeles, we discuss the good and the bad of Instagram, why he moved out to LA, how we ended up meeting one of his heroes Bill Murray, and Joe tells us how this is actually the second time he has been featured on The Today Show. Not only is he standing up for small business owners, but for anyone who may be tired of Instagram's power and the egomaniacal culture surrounding "influencers." You can follow Joe on Instagram at CVT Soft Serve and of course if you dig the show, be sure to share it with friends or head on over to iTunes and write a quick review. You can also support the show by visiting my Patreon page. As always, thank you so much for supporting the show.